In 1985 Frank Toskan and the late Frank Angelo founded Make-up Art Cosmetics in Toronto, Canada to develop products specifically for professional make-up artists. The colors and textures they created and the unique M.A.C. attitude to beauty caused a sensation. Soon fashion models, photographers, actors, and performers were using M.A.C. It wasn’t long before the public wanted what the professionals had.
The Franks took an uncomplicated approach to business, with virtually no advertising, no giveaways or promotions and minimal packaging. From the first days of M.A.C., they established a sense of responsibility to the community through AIDS-related fund-raising programs, environmental initiatives and cruelty-free manufacturing policies.
Now available in more than 180 locations around the world, M.A.C. continues to grown on the integrity of its products and the strength of its commitment to the community.
If Frank Toskan is the cornerstone of M.A.C. Cosmetics, then his heart is its foundation. Since the company’s inception in 1985, Frank Toskan along with Frank Angelo showed the industry a new direction that was understood and embraced by the demanding professional and consumer alike. The mandate was simple: ALL RACES, ALL SEXES, ALL AGES… ALL M.A.C. The M.A.C. name, and indeed the name Frank Toskan, stand for more than just superb product. They are symbols of honesty, creativity, and a world of endless possibilities.
The Franks took an uncomplicated approach to business, with virtually no advertising, no giveaways or promotions and minimal packaging. From the first days of M.A.C., they established a sense of responsibility to the community through AIDS-related fund-raising programs, environmental initiatives and cruelty-free manufacturing policies.
Now available in more than 180 locations around the world, M.A.C. continues to grown on the integrity of its products and the strength of its commitment to the community.
If Frank Toskan is the cornerstone of M.A.C. Cosmetics, then his heart is its foundation. Since the company’s inception in 1985, Frank Toskan along with Frank Angelo, showed the industry a new direction that was understood and embraced by the demanding professional and consumer alike. The mandate was simple: ALL RACES, ALL SEXES, ALL AGES… ALL M.A.C. The M.A.C. name, and indeed the name Frank Toskan, stand for more than just superb product. They are symbols of honesty, creativity and a world of endless possibilities.
By far the best colours, textures and tools from studio to street, M.A.C. has become the cosmetics line of choice all over the world. By bringing together bold innovation with trusted performance, M.A.C. provides the sizzle and the staples of the beauty industry. Surrounding the product is packaging that, in its simplicity, has established a new standard in form and function. M.A.C. continues to educate and encourage creativity and challenges us to move beyond traditional perceptions of beauty. The product becomes the tool and the medium of discovery.
The design of a M.A.C. store creates the ideal environment for the customer. The approach is simplicity in its most creative form. The mixture of surfaces and the seamless blending of textures reflect the M.A.C. aesthetic. Particular attention is paid to the quality and colour of lighting which results in a comfortable atmosphere for both the artist and client. A vast and colourful display of products present the customer with infinite possibilities. These truly beautiful spaces inspire, delight and provide the customer with a unique cosmetic experience.
Giving back. This is the fundamental consciousness of M.A.C. Cosmetics and a commitment that Frank Toskan and Frank Angelo made from the onset. Their support of worthwhile causes leads the industry in education, fund-raising and creating awareness.
Cruelty-Free Beauty is a basic M.A.C. principle that prohibits animal testing, a policy that extends to the ingredient suppliers of M.A.C. as well.
The Back to M.A.C. program rewards recycling by offering a free lipstick with the return of empty plastic M.A.C. containers.
The M.A.C. AIDS Fund supports community organizations providing direct services to people living with AIDS. At all M.A.C. locations the entire selling price of VIVA GLAM lipsticks is donated to local AIDS services. All administration, manufacturing, distribution, packaging and design costs are underwritten by M.A.C. To date over 10 million dollars has been raised for AIDS organizations.
The M.A.C. Kids Helping Kids Greeting Cards program was developed in 1994. Children living with HIV/AIDS create beautiful images which are reproduced as greeting cards; 100 percent of the selling price goes back to participating organizations.
As MAC grows, so do the funds it raises. And the awareness created is, of course, priceless.
